Understand product economics
Calculate contribution margin for each product.
SELECTED WORK / Firearm accessories
Advertising built around product margins.
Campaign efficiency across a broad catalog.
THE WORK
Product margin analysis and a campaign structure built around profitability.
Rework the campaign structure
Build campaigns around product profitability.
Review spend in context
Review ad performance alongside total sales, costs, and contribution margin.
YOUR NEXT MOVE
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