AMAZON FEATURED OFFER HELP
Lost the Buy Box? Start with the offer shoppers see.
The Buy Box is now called the Featured Offer. It is the offer shoppers can select through the main purchase area. When yours disappears, we help separate a competing offer from a pricing, availability, or delivery issue.
Get help with my Featured OfferTHE SHORT ANSWER
Check whether another seller is featured or no offer is featured at all. Then review Pricing Health, available stock, and the delivery promise for the shopper’s location. Being the only seller does not guarantee placement, and being considered does not mean your offer will be selected.
WHAT TO CHECK FIRST
Find the cause before changing everything.
- 01
Record what changed
Save the ASIN, the affected marketplace, and when the change began. Check the product page using a relevant delivery location. Record the seller, price, and delivery shown so comparisons refer to the same shopper experience.
- 02
Read Pricing Health
Look for a pricing issue affecting the offer and review the reference information Amazon provides. Investigate an apparent mismatch before deciding on a price change. We can help organize the evidence when the reference appears incorrect.
- 03
Check availability and delivery
Confirm that stock can actually be ordered and shipped to the location you are checking. Review the promised delivery date and fulfillment settings. Inventory physically present in a warehouse does not always mean your offer is available to buy.
- 04
Compare the offer and recent performance
Amazon considers factors including competitive pricing, delivery speed, and performance. We review the change history and customer experience together. We do not treat a particular account age or a fixed waiting period as a universal cure.
- 05
Address the evidence and follow up
Choose a correction based on the documented issue. If the information appears wrong, prepare a focused Seller Support case. Track offer visibility alongside sales after the change so the team knows what still needs attention.
HOW MYAMZTEAM HELPS
A team to work
through it with you.
We review the issue, explain the options and agree what to do next. The scope depends on your products and account.
See the service- A review of the affected offers and the change that preceded the loss.
- Coordination across pricing, stock, catalog information, and fulfillment settings.
- Clear support documentation and a monitoring plan for recurring issues.
COMMON QUESTIONS
Clear answers.
A useful next step.
Why did I lose the Buy Box when I am the only seller?
Amazon may show no Featured Offer if the available offer does not meet its customer experience requirements. Review the specific pricing and availability information instead of assuming a competitor caused the change.
Will lowering my price guarantee it comes back?
No. Price is one consideration. We review the issue and your product economics before recommending a change, and Amazon makes the placement decision.
Do the old seller eligibility rules still apply?
Amazon announced a 2026 rollout removing the separate seller-level eligibility step. Offers still compete for selection. We use current marketplace guidance rather than promising access based on an old account-age rule.
GET HELP
Let’s look at your situation.
Tell us your brand and what is happening. No passwords or confidential documents needed to start.